Brand managers take considerable time and pride in naming new products and coming up with a slogan that communicates what the product is all about. One simple name is "Pampers" which is easy to pronounce and has a warm feeling. Each day brand managers find they agonize over what to call that new gizmo, service, or company. Most times this process requires careful planning and strategy to truly translate the goals of a business plan into something familiar. Selecting a good name on a global scale adds the need for legal and linguistic competencies as well. Why do you think legal considerations are important?