Select two product names and then evaluate each with, Management Theories

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Select two product names and then evaluate each with

1. Select two product names, and then evaluate each with respect to the five rules for naming a product.

2. Explain how registration of a small firm's trademark would be helpful in protecting its brand.

3. Why do small fi rms need to consider indirect channels of distribution for their products? Why involve intermediaries in distribution at all?

4. Discuss the major considerations in structuring a channel of distribution.

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Management Theories: Select two product names and then evaluate each with

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Management Theories: Select two product names and then evaluate each with

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