Discussion:
Pick a unique product/service to write a persuasive message about (be creative).
Sell the product/service to your employer and the end consumer.
Part I
Write a message to persuade your boss to approve capital resources (i.e. money for staff, equipment, facilities, etc,) for the unique product/service.
Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected this particular channel.
Part II
Write a sales pitch to the end consumer to sell your unique product/service.
Select the appropriate channel for delivering your message based on context, audience, and purpose. Explain why you selected this particular channel.