Select one categoryindustry and write a 5-7 page paper, Marketing Management

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Select one categoryindustry and write a 5-7 page paper

Select one category/industry and write a 5-7 page paper about one of the industries listed. Determine the service challenge of a company: (select a company from one of the categories below).

Banking
Healthcare
Insurance
Travel

Objective of the Assignment -

First- Overview - industry/service

Second- Description of the Service or product

Third- Service Marketing Strategies

Fourth- Journals and websites.

The Adaptation of Services to the Internet

The way that services are offered to consumers is changing drastically because of the impact of the Internet. Now have the following industries had to change to adapt to this technological change?

Fifth - Competition, trends, etc.

Sixth - Marketing Management strategies

Seventh - Conclusion

Attachment:- Assignment File.rar

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Marketing Management: Select one categoryindustry and write a 5-7 page paper

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