Select from the module’s key topics the top three social media mistakes or realities that got Comcast into this trouble. Be sure to justify your choices.
a. Lack of control – Marketers cannot control the brand message
b. Pro or Anti-Brand – Brand message creators may love or hate the brand
c. Bad news travels fast and wide – Bad news rapidly spreads through social media
d. Receptivity to social media messaging is changing – Consumers are becoming less receptive