Select either a publicly-held corporation or a private company (where the financial data is accessible) that is facing interesting strategic issues. The use of a publicly-held firm rather than one that is closely-held may be important to ensure adequate access to important corporate information such as financial statements. The paper should describe and evaluate the firm's current position and include an analysis of the relevant industry issues. It should conclude with recommendations for both future strategy and implementation.
Executive Summary and General Introduction
Corporate Description
A. Company and Industry Description: Southwest Airline
History of the firm
Ownership characteristics (if impacts strategy)
Financial condition; past, present, trends
a. Financial statements (appendix)
Level of performance
Industry identification/segmentation
Culture of the company
Organization and structure