Assignment:
QUESTION 1:
1. Select any ONE- INTERNATIONAL COMPANY and make a detailed study of its INTERNATIONAL MARKETING
The important aspects to be included & discussed in the project are as follows:
1.Introduction about the company-brief history.
2 The company's mission statement or overriding objective
3 The company's organizational structure
4 Describe any 5 products of that company and its nature
5 In which nations does it produce and market its products?
6 Discuss any two types of international strategy followed by the company
7 Discuss any 2 advertisements made by the company in order to promote its products and to attract its customer.
8 Discuss any 5 problems faced by the company in marketing its products from international perspective.
9 Find out any 2 of the most successful products of that company in the market during the past 2 years? Justify.
10 Find out any 2 products which have undergone improvement during the recent 2 years? Give reasons for the product improvement.
11 As a customer, what are the 2 promotions/ offers you expect from the company?
12 Conclusion- Discuss your opinion in 5 valid points about the company's current position and also provide suggestions for the company's broader scope of marketing areas for the future.
13 Integrate your findings into your report with references research and appropriate style of formatting, alignment & spacing on the whole document.
Apple company is the international company that your are going to write about
We want references in Apa style reference
The information must not be from any website, should be written by your own words