Need help doing an assignment in marketing/retail class. The business' I have considered doing is best buy and the instructions are as followed:
Select any company that promotes products, virtual products, and/or services directly to consumers. Select one product/product line or service/service line sold by the company.
State the company you selected.
State the product/product line or service/service line you selected.
Analyze the marketing mix using the 4P's model and describe how the company goes to market for this product or service. Be specific about how each element of the 4Ps: Price, Product, Promotion and Place.
What media does the company use in the Promotion of this product or service?
What are the strengths and weaknesses of the company's Promotion of this product or service?
What recommendations do you have for improving the Promotional effort?
Be specific and provide support for your analysis.