Select and identify two different stages in the family life

Question

1. Select and identify two different stages in the family life cycle. Discuss how you would market a resort to each of those stages. Identify three marketing strategiesfor each stage.
2. As we age, our values and priorities change. Researchers have identified a set of key values that motivate older consumers. Marketing strategies aimed at the gray market should relate to one or more of these motivational factors to be successful. Select one of them and describe how marketers have applied it. The key values are:

• Autonomy
• Connectedness
• Altruism