Media Market Assignment:
Podcasting has allowed businesses to advertise in a new way, send training and educational videos to employees, and much more. Podcasting has become an innovative way for companies to use media as a medium of communication.
A company cannot simply podcast whenever it wants. The company must have a strategy of what to give its consumers. For instance, if a radio station were to podcast their morning show, in its entirety, allowing consumers to listen at any time; it may not force them to listen in the morning, or to listen to the entire show. This may affect the income the show earns from advertisers and their ratings.
In the world of the Internet, the use of podcasting benefits the company in many ways. This can only happen with a properly developed and implemented strategy.
Complete the following and answer the questions in an essay format:
1. Select and identify an online business that uses podcasting or broadcasting on the Internet.
2. How is it being used as a medium of communicating a company's message?
3. Explain a specific strategic move that the company has made by podcasting.