Assignment:
The Marketing Plan Project pulls together all the elements of marketing strategy and the development of a research-based recommendation and implementation plan. It will be completed in 3 Parts due throughout the session.
Expectation:
Select an organization that you believe is in need of a new marketing strategy.
This can be an organization that is of particular interest to you because you use their products, you admire their leadership, or that you think has potential or for whatever reason. It can even be your place of employment.
It is suggested that you select an organization that has data and information available to you either through direct access or via data-base and internet search. Typically publically-held companies have the most information available, however you do not need to limit your selection if you have access or can find data from other sources.
Stay away from large consumer goods companies, such as Walmart, Pepsi, Ford etc. They will be difficult to analyze due to their complex nature and quite frankly, will not have need for a shift in their strategic direction. Look for new, interesting, growing companies or companies that have lost significant ground in the marketplace.