There are several different generic competitive strategies that companies can use to differentiate themselves from each other. For example: Porter's generic strategies, Miles and Snow's adaptive strategies, and Mintzberg's six competitive strategies.
Select an industry in which the participants compete against each other through different competitive strategies. Pick three companies within that industry, and using one of the three conceptual approaches noted above, determine which strategy each company is employing, and write a summary on how each company maintains their competitive niche in the industry.