For this question, select an industry from Standard and Poor's Analysts' Handbook, or some other source of industry data. Standard and Poor's industry reports are provided for several industries.Evaluate your selected industry in terms of the five factors that determine an industry's intensity of competition (i.e., Porter's five factors).
1. Rivalry among the existing competitors.
2. Threat of new entrants.
3. Threat of substitute products.
4. Bargaining power of buyers.
5. Bargaining power of suppliers. Based on this analysis, what are your expectations about the industry's profitability in the short-run (1 or 2 years) and the long-run(5 to 10 years)?