Select an enterprise in which you are interested and


You will then write a paper, based on your analysis. Do the following to complete the paper:

-Select an enterprise in which you are interested and briefly describe its main business. This includes:

  • Describing its main product, or products; and service, or services.
  • Describing the primary target markets for the products and services.

-Describe your perceptions of how this enterprise is effectively using marketing research in its work and decisions.

  • Indicate why you believe this is so.
  • Provide support for your belief, such as identifying areas where the enterprise is having success.

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Marketing Management: Select an enterprise in which you are interested and
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