Select an article that deals with one of the following topics: marketing concept, marketing orientation, market segments, or marketing mix. In a paper of 500-750 words, summarize the article, addressing the following questions:
What is the purpose of the article?
What is the thesis of the article?
What are the key points/facts presented in the article?
What are the conclusions and recommendations?
Is the article useful? Why or how?
Is the article well-written and easy to understand?
What is your assessment of the article?
Would you recommend it to others? Why?