There are two individual assignments of 2,000 words each. Each assignment is worth 100 marks which is 50% of the available marks for the module as a whole. Students' are to present in report format.
ASSIGNMENT 1 (2,000 words)
Select a small firm 'START UP' of your choice in the business to business or business to consumer sectors' and present it as a case study in the form of a written report in the form of a business plan. Cover the nature of the business start-up, the objectives for the next five years, vision and mission set for the new venture. (500 words)
Using the case study you have constructed from the above task as a vehicle for discussion and analysis and using appropriate evaluative frameworks demonstrate whether you consider whether business format franchising is a particularly effective method for entrepreneurs entering markets abroad. Explain how entrepreneurs may be able to rapidly expand their business overseas by using the concept of business format franchising.(1,500 words)