Select a publicly-traded firm of your choice that enjoys a solid shareholder base and launched within the past 10 years. What challenges has this firm encountered (or is likely to encounter) in terms of 1) incorporating ethics into financial management practices, and 2) maintaining/sustaining ethical practices in the faces of internal or external (market) pressures? Frame your response relative to the financial manager’s fiduciary duty to maximize shareholder’s wealth. Please select a US company firm. Such as Green Mountain Coffee