Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product.
1. How you will hook your listener
2. Identify the customer's key issues
3. Make the recommendation
4. Stress benefits, not features
5. Make the close
6. Respond to objections
Write a one-page formal business letter to your supervisor explaining your campaign.
Write a one-half page office memo to your co-workers outlining the campaign.
Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.