Select a product or service that has disappointed you write


Direct Claim: The Real Thing

Like most consumers, you have probably occasionally been unhappy with service or with products you have used.

Your Task Select a product or service that has disappointed you. Write a claim letter requesting a refund, replacement, explanation, or whatever seems reasonable. Generally, such letters are addressed to customer service departments.

For claims about food products, be sure to include bar code identification from the package, if possible. Your instructor may ask you to mail this letter.

Remember that smart companies wait to know what their customers think, especially if a product could be improved. Give your ideas for improvement.

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Marketing Research: Select a product or service that has disappointed you write
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