Select a hospitality establishment of your choice (e.g. hotel, restaurant, fast-food outlet, coffee shop).
Examine how they are communicating their product/service offering to customers in the marketplace, in terms of, but not limited to, the following areas:
1. Name/logo
2. Location
3. Physical signage e.g. menu board, window display
4. Target market(s)
5. Website
6. Use of social media e.g. Facebook, Twitter, YouTube
7. Advertising
8. Sales promotion e.g. special offers, early-bird offers, vouchers
9. Pricing
10. Attention to specific customer interests, e.g. nutrition, calories, health and hygiene
11. Facilities e.g. car parking, access to public transport