QUESTION#1: "Marketing Communications" Please respond to the following:
- Select a health care provider of your choice and discuss the major elements making up their marketing communications process. Provide specific examples to support your response.
- Analyze the eight major steps in delivering effective communications for a health care provider in your community and make at least one recommendation for improvement. Explain your rationale.
AND
QUESTION#2: "Budgets and Integrated Communications Programs" Please respond to the following:
- From the e-Activity, determine the best method of setting the health care provider's communications budget. Explain your rationale.
- From the e-Activity, outline the basics of an effective integrated communications program for the health care provider you chose.
THIS IS THE E-ACTIVITY:
- Week 9 e-ActivitySelect a health care provider of your choice and use the Internet to research that provider's communication strategy and approximate budget. Be prepared to discuss.