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Select a global company of your choice in the service

Common Assessment Project

Select a global company of your choice in the service industry. Describe the main line of business of the company and name four countries in which the company operates. Explain, in details, implementation of the 4P's marketing mix concept by the company and describe any differences observed in the implementation of this concept, from one country to another.

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The 4Ps are Product, Place, Price, and Promotion.

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Marketing Management: Select a global company of your choice in the service

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