Global brand website assignment
Individually, select a global brand that has localized country websites
Visit 4 websites of different countries of your brand (I choose McDonald as my brand. The websites of countries have to include China and U.S.A.. The other two are free elective.)
Observe and compare-What are the similarities & differences in products, visuals, appeals, target consumers, and what elements (logo, packaging, slogan, etc) are customized or standardized?
Explain why the brand has to or ought to standardize and localize what elements (you can talk about the brand value, reputation, history as background information)
Write a two-page report (single space)