Select a current debate in marketing and brand management


Select a current debate in marketing and brand management. • Search the Internet and University of Roehampton Library and identify a relevant article about the current debate you selected. • To complete the critical review, compose an essay of approximately 1,500 words that includes the following: • An introduction paragraph identifying the current debate you selected and why it interests you. • A paragraph critically reviewing the article you identified. • An explanation of what side, if any, you take in the debate, incorporating learning from the module. If you did not take a side, explain why?

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Marketing Management: Select a current debate in marketing and brand management
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