Select a consumer product of personal interest—one that you have purchased within the past six months. It can be anything, just as long you are familiar with the product and generally understand how it is marketed. .
How do the elements of the marketing mix align with the four strategy categories in the left-hand column?
Does every one of the 4 P’s contribute to each of the strategic objectives established in the left-hand column?
Do you see room for improvement? How would this assessment be different for other types of customers?