Select a company that has an online presence, review their Promotional Mix in terms of how they are using it online. Is their online Promotional Mix the same, different or close to what they do via traditional marketing methods?
Look at their Public Relations online in terms of Social Media and Hashtags. Do a search for the company on Yelp, the BBB, and Google using #companyname to see what is being said using hashtags. Share your results in terms of how the company is handling the positive and negative feedback. Make recommendations for the company to improve their handling of their Promotional Mix including Hashtags online. (Note: Hashtags are something anyone can use to flag information on the internet and companies not monitoring it might have negative feedback out there they are unaware of.)
Remember to support your research with proper references.