Select a business that utilizes long-term strategic planning


Assignment: Strategic Planning

Select an existing business that utilizes short, medium, and long-term strategic planning. You may also use your own company. Consider how the organization's operational-level planning differs from their corporate and/or business level planning. Prepare and post onto the discussion board information on:

• Examples of the organization's short, medium, and long-term strategic planning

• A recent strategic decision from each level of strategic planning

• Your analysis of what led to the strategic decision (please consider fiscal, market-based and other factors in your analysis)

• How that strategic decision aligns or does not align with the organization's purpose, mission, vision and strategic objectives

Post at least one response preferentially to a student who has yet to benefit from a reply to their initial post. Responses should be substantive - state and support your response on their posting. A response such as "I agree" will not meet the assignment criteria. Each response should be a minimum of ten (10) well-structured sentences and posted as a "reply" to the original assignment posting. Your response posts are due on the seventh day of the week.

In your response please review and critique the analysis of your colleague. Indicate what additional information would help to inform/justify their assessment of whether the strategic decision by the company aligns/does not align with the organization's purpose, mission, vision and strategic objectives.

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Marketing Management: Select a business that utilizes long-term strategic planning
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