Part 1:
Actual Literature Review (Step 2 of the Sekaran & Bougie process) that address the most relevant findings reported in research articles which address, support, or refute the chosen hypothesis. Use the following hypotheses to compose your Literature Review:
H1: Customer satisfaction is favorably impacted by the perceived level of customer service provided by a retail company.
Part 2:
Using figure 5-1 of Sekaran & Bougie as a guideline Fig.5.1= New product success (Independent variable)—Stock market price (Dependent variable):
Write a Scientific Research Design appropriate for the hypothesis and the Literature and its (Step 6) of the Sekaran & Bougie process.
Sekaran & Bougie process:
1. A working title.
2. Background of the study. (Part 1)
3. The problem statement: a. The purpose of the study b. Research questions.
4. The scope of the study.
5. The relevance of the study.
6. The research design, offering details on: a. Type of study - exploratory, descriptive, and/ or causal b. Data collection methods c. The sampling design d. Data analysis. (Part 2)
7. Time frame of the study, including information on when the written report will be handed over to the sponsors.
8. The budget, detailing the costs with reference to specific items of expenditure.
9. Selected bibliography.