Problem:
As multinational companies look for ways to improve their efficiency, one solution is the purchase of executive jet planes. It is quite often necessary for management to fly to other operations around the world. Having a corporate jet removes time constraints from these trips. Discuss which major segmentation variables for business markets a manufacturer of corporate jets can use.
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 8,9, and 10, Pages 215-306.