Searching information on competitors marketing plans


Assignment:

Discuss how output from a marketing information system (MIS) might differ from the output of a typical marketing research department. Discuss some of the likely problems facing the marketing manager in a small firm who plans to search the Internet for information on competitors’ marketing plans.

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Business Law and Ethics: Searching information on competitors marketing plans
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