Search the internet to find product failures and select one example. Review the five characteristics of an innovation: relative advantage – the degree to which the innovation appears superior to existing products compatibility – the degree to which the innovation matches the values and experiences of the consumer complexity – the degree to which the innovation is difficult to understand or use divisibility – the degree the innovation can be tried on a limited (low cost/low investment) basis communicability – the degree to which the benefits of use are observable or describable to others Referring to the characteristics of innovation, identify and discuss the primary reason the product failed.