Go to https://www.reportgallery.com and review Dell's most recent annual report. Also, go to Dell's website (https://www.dell.com) and in the section "about Dell," review the background material about Dell that relates to this chapter.
Questions
1. Search for any comments that Dell makes about the promotion of its products. Describe Dell's marketing.
2. Notice that Dell normally does not focus its annual report on marketing. Dell does not advertise its products excessively. Dell appears to be focused on demonstrating quality rather than promoting itself. Does this strategy make sense?
3. Would Dell's marketing strategy be effective for a new firm?