1.Assignment 2: Discussion Question
Respond to the discussion question:
Timex and Rolex both manufacture watches but use different positioning statements. Use the Internet, your text book, the Argosy online library and other resources to locate information about both of these companies.
Analyze how the marketing mix differs for each and how that affects the brand image. Post your analysis of the similarities and differences of both companies marketing mix components and brand imaging in the Discussion Area.
2.Assignment 1: Discussion Question
You are a marketer who wants to find out how best to market your new, fat-free, low-calorie candy bar. What kind of primary and secondary research will you conduct, and why?
By Saturday, February 11, 2017 respond to the Discussion Area. Use the same Discussion Area to comment on your classmates' submissions and continue the discussion until Wednesday, February 15, 2017. Comment on how your classmates would address differing views.
3.Assignment 1: Discussion Question
Read the following case study:
Visit Dell and Apple's Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:
Price / quality relationship
Perceived quality / value
Image
Product differentiation
Reducing consumer's perceived risk. These will include time, money, functionality, and cognitive dissonance / post-purchase evaluation.
4.Assignment 1: Discussion Question
Search for an article in the Business Week archives on a multinational, publicly traded company. The company may have its headquarters in the United States or abroad, but it should have a major presence in many different countries, and its products or services should be used worldwide. Visit the company's Web site as well.
Choose one of the firm's product lines and discuss the following:
Briefly describe the company, its operations, and the industry
Identify and provide an overview of the product/service of the company
What is the company's marketing mix?
What is its target market for the chosen product/ service?
Discuss where and how the company markets its products/ services.
Evaluate its current marketing strategy. Identify elements of success or failure using course concepts/ terms.
Analyze the cultural, global, and demographic influences on this firm. What assumptions can you make about its efforts to appeal to a globally and culturally diverse consumer base? How effective are these efforts? What will you do differently to improve their consumer appeal to such a diverse audience?