Problem: Watch this video featuring Scott Cook on expanding software globally
(https://www.inc.com/welcome.html?destination=https://www.inc.com/chris-beier-and-daniel-wolfman/intuit-quicken-scott-cook-global-expansion-failed.html)
Why did Intuit fail in initial global expansion efforts?
In general, with regard to information systems, what must an organization consider before expanding globally? Even if a firm has a great software or information system product, what other factors are needed to be successful in the global market?