Schultz original strategic vision for starbucks


1. What was Howard Schultz's original strategic vision for Starbucks? Is his 2010 strategic vision for Starbucks different from the one he had in the 1980s? How many times has his strategic vision changed? Is his present strategic vision likely to undergo further evolution?

2. Has Starbuck's strategy evolved as the strategic vision has evolved?

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Business Management: Schultz original strategic vision for starbucks
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