Scenario: You are the marketing manager for Selfie, a self-driving car. The company manufactures various models of cars (high end, middle ranged, and low end). You have been tasked to research possible locations for a new automobile dealership and the price range of the automobiles to sell in that nation.
Step one: Research the two countries of Costa Rica and Bermuda. One possible source is to find the country’s fact book at www.cia.gov
Step two: Answer the question
Q. State the type of product pricing strategy you will recommend to sell automobiles in that country. Ie. high end, middle range, low end. Then briefly explain why that pricing strategy would be the best strategy for that country.