Assignment: Competitive Advantage
Scenario: You are a new marketing associate working for a growing Hollywood movie production company named Movie Insights, Inc. Your marketing manager is working on a quarterly update to the marketing plan for the company. The marketing manager assigns you the task of researching the success of the Disney Company under the direction of Chief Executive Officer (CEO) Bob Iger during the years 2006-2012. You have 7 days to conduct your research and report your findings.
? Describe the target marketing strategy used.
? Describe the components of the marketing mix.