Assignment:
Direct Claim: “No Surprise” Policy
As marketing manager of Rochester Preferred travel, you are upset with Premier Promos. Premier is a catalog company that provides imprinted promotional products for companies. Your travel company was looking for something special to offer in promoting its cruise ship travel packages. Premier offered free samples of its promotional merchandise under its “no Surprise” policy.
You figured, what could you lose? So on January 11 you placed a telephone order for a number of samples. these included three kinds of jumbo tote bags and a square-ended barrel bag with fanny pack, as well as a deluxe canvas attaché case and two colors of garment-dyed sweatshirts. All items were supposed to be free. You did think it odd that you were asked for your company’s Master Card number, but Premier promised to bill you only if you kept the samples.
When the items arrived, you weren’t pleased, and you returned them all on January 21 (you have a postal receipt showing the return). But your February credit statement showed a charge of $239.58 for the sample items. You called Premier in February and spoke to diane, who assured you that a credit would be made on your next statement. However, your March statement showed no credit. You called again and received a similar promise. It is now April and no credit has been made. You decide to write and demand action.
Write a claim letter that documents the problem and states the action you want taken. Add any information you feel is necessary. Address your letter to Mr. Kevin Chitwood, Customer Services, Premier Promos, 2445 Bermiss Road, valdosta, GA 31602.
Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.