Sales strategy model by laurence williams


Task: Using the SCOPE Sales Strategy Model by Laurence Williams and "3M Canada: Industrial Business Division" by R. Chandrasekhar case study, please help with the following questions:

Question 1. Which factors are now requiring 3M Canada to re-think its strategy?

Question 2. Which Value discipline should they now consider using within the MRO (Maintenance, Repair, and Overall) segment?

Question 3. How does this new value discipline affect the components of SCOPE - the sales strategy model?

Question 4. What should 3M Canada's sales people and teams stop doing if they are to successfully implement the strategy outlined in your answer to question 3?

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Strategic Management: Sales strategy model by laurence williams
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