Discussions:
"Sales Promotion and Digital Marketing / Four Seasons Hotel" Please respond to the following:
• Determine two issues or problems that can arise in markets in different countries when doing sales promotion. Next, suggest the manner in which you would mitigate the issues or problems you determined. Provide a rationale to support your suggestion.
• From the e-Activity, recommend to the Four Seasons Hotel one strategy that integrates digital media to improve its marketing efforts. Provide a rationale to support your recommendation.