Sales management


Your response should be at least 350 words in length. Please use my course book ONLY! All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Course Textbook

Spiro, R. L., Rich, G.A., & Stanton, W. J. (2008). Management of a sales force (12th ed.). New York, NY: McGraw-Hill/Irwin.

Question:
A petroleum firm with a sales force of 300 people planned to sell its fleet of company-owned automobiles and have the salespeople use their own cars instead. What problems are involved in this change? What actions should the petroleum firm take to address them?

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