Saint-gobain profitability of the pound devaluation


Please assist with the given problems involving international business.

Saint-Gobain, a French firm, and Pilkington PLC, a British firm, are arch rivals in the European flat-glass business. After Britain's exit from the ERM in September 1992, the pound fell by 15% against the franc.

Q1. What was the likely impact on Saint-Gobain's profitability of the pound devaluation?

Q2. What was the likely impact on Pilkington's profitability of the pound devaluation?

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