Question 1:
In a period of economic recession and low room occupancy, devise and describe the outlines of a marketing strategy with view to increase
(i) The sale of rooms
(ii) Rate of occupancy
(iii) Duration of stay
(iv) Rooms turnover in terms of revenue
Question 2:
Explain the following words wit use of appropriate illustrations:
i) Paid out
ii) Corporate rate
iii) Crew rate
iv) Rack rate
v) Back-to-back rate
vi) Airline rate
Question 3:
Explain in detail the duties and responsibilities of Front Office Manager and describe why he/she is a key player in the Rooms Division Management?
Question 4:
Explain the relationship between the various sections of Rooms Division Department and the Financial Department. Support your answer with real life examples from the industry.
Question 5:
Describe how and why the Rooms Division Management is heavily dependent on effective communication system. Support your answer with suitable examples.