Assignment:
Instructions
In this unit, you have learned about the role of social and news media on a business. Compose an essay examining this topic. In your essay, be sure to include the criteria below.
- Distinguish the pros and cons of social media in successful business strategy.
- Explain how business strategy is affected by the news media.
- Discuss ways that businesses implement strategies to interact with the news media.
Your essay must be a minimum of two pages in length. It should include an introduction, a clear thesis statement, and a conclusion. In addition, a minimum of two academic sources (only one of which can be an assigned source, such as the textbook) must be used, cited, and referenced in APA format.
Book refernce: Ferrell, O. C., Thorne, D., & Ferrell, L. (2016). Business and society: A strategic approach to social responsibility & ethics (5th ed.). Chicago, IL: Chicago Business Press.