Role of questionnaire in research process


Assignment:

Q1. Discuss the advantages and disadvantages of using unstructured (open-ended) and structured (closedended) questions in developing an online, selfadministered survey instrument.

Q2. Explain the role of a questionnaire in the research process. What should be the role of the client during the questionnaire development process?

Your answer must be, typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include references.

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Marketing Management: Role of questionnaire in research process
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