Question 1. Describe the role that marketing research plays in market development. Provide two examples of marketing research techniques that are in use at your company or that you have experienced recently.
Question 2. You are the marketing manager for a global organization. You have developed a business product that can be marketed both in the U.S. and Japanese markets. Describe the steps needed to understand buyer behavior and how would you develop a marketing plan to fit the needs of both of your target markets.