Solved: Role of designer brands in category management, Other Management

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Role of designer brands in category management

Question 1: What should be the role of designer brands as part of the fashion merchandise selection process for an upscale women's clothing specialty store chain?

Question 2: Explain the role of designer brands in category management.

Question 3: Why do designer brand owners so aggressively fight knockoffs, even though many consumers know they are less costly copies?

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