Solved: Role of designer brands in category management, Other Management

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Role of designer brands in category management

Q1. What should be the role of designer brands as part of the fashion merchandise selection process for an upscale women's clothing specialty store chain?

Q2. Explain the role of designer brands in category management.

Q3. Why do designer brand owners so aggressively fight knockoffs, even though many consumers know they are less costly copies?

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