Role of competitive intelligence in business forecasting


Question 1. What role does competitive intelligence play in international business forecasting? Which qualitative techniques are most affected by international differences?

Question 2. Why are master production schedules necessary for manufacturers? In what ways do master production schedules help organizations to become more efficient?

Question 3. For those of you who are into "forecasting," here is a question that is used during interviews of Master's degree candidates for jobs in consulting. As such, the respondent doesn't have too much time to think about the answer. For fun -- how would you answer this question during an interview?

"You are visiting a new client who sells golf balls in the United States. You are there to consult to them on strategic planning opportunities in the golf ball market. Having had no time to do background research, you sit on the plane wondering what is the annual market size for golf balls in the United States and what factors drive demand?

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