Problem: Based on the company that you selected in Week 1, create a 10-question scale including, but not limited to, the following areas:
Company's goods/services compared to its competitors
Financial performance relative to its competitors
Geographical location
Chief executive officer's (CEO's) tenure
Number of employees
Industry
Complete the survey assuming the role of an outside company analyst. Justify why you asked the questions that you did and why you answered the survey as you did.
Submit your answers in a Microsoft Word document.
Cite sources you use in the APA format on a separate page.